1-2-social social media campaign designs for success film of Constantin film distribution GmbH Munich, 20.12.2013 the latest prank of Constantin film distribution GmbH, the modern Pauker comedy Fack ju Goethe”around on the cinema autumn learning recalcitrant students who swirls 10 b. The successful German production with more than 800,000 fans is very popular in social media like Facebook. The Munich social media agency records for the current viral Facebook campaign of the film, the Zauknis “-app, responsible.” “” “Facebook user can issue a digital certificate their friends here – less in German and math, than in breaks subjects” as “, crash” or language “and this post on their wall. “It’s going to the app: fjg.film/app_531076953643549 humorous dealing with current social ills such as education emergency, spelling and violence among adolescents in Fack ju Goethe” provide occasion for exchanging whether among students, Teachers or parents. With the new Zauknis “app supports the Constantin film distribution GmbH 1-2-social in the viral spread of the film and its debatable topics on Facebook. The user can select ten 30 subjects, in which they evaluate their friends in school grades 1 to 6. Also incorrect hours or whether the transfer is at risk, can be entered in the certificate.
Those who were there belong to the target group in addition to the current generation of students. The awarding of qualifications for friends in social behavior was guided by the idea to bring the user back to school and to remind them in the notes in real on their own school”school subjects in the age between 15 and 17 were as irrelevant as it is today. Based on the film language the app accesses the allegedly irreverent tone of students ironically and contains equally serious spelling errors such as the film’s title. Helge Ruff, Managing Director 1-2-social: The Zauknis developed by 1-2-social “app plays with themes like Spelling and the really important ‘ are young people, namely how they in the schoolyard perform, who is the best styled and who should relax more. The already now often used app meets the awarding of marks in fantasy subjects exactly the target audience of the film. Facebook becomes the school playground in the mains. This can feel with swapped roles, students as a teacher and teacher getting certificates.” The campaign, as well as all other business of the Munich Agency are coordinated social 1-2 with 35 employees off immediately in the new offices at the Stiglmaierplatz in the Nymphenburger Strasse 4, 80335 Munich. Hear other arguments on the topic with Robert J. Shiller. 1-2-social personnel with new staff has also since the beginning of the fourth quarter: Victoria Mittler (27) is now working as a project manager.
The communications specialist will acts as contact person for project inquiries and advises agency customers. In addition it is the different agency teams in the areas of editorial, design and Web development specialists coordinate. Brings experience primarily Victoria Mittler as account – and Marketing Manager international operating agencies. You also worked for ARD in Singapore. Professor Rita McGrath will undoubtedly add to your understanding. Victoria Mittler reports to the Managing Director Helge Ruff and Markus Dan Reinhardt. 1-2-Social media contact Dr. Susanne Dan Rae head of PR Nymphenburger str. 4 80335 Munich phone: + 49 (0) 89 5435 6303 Fax: + 49 (0) 89 520 468 27 Email: