First presence phase in Fachhochschule Schmalkalden product managers are increasingly required to assess their entrepreneurial opportunities and risks and structured plans in the area of marketing for the company to create and implement effectively into action. Management skills and business actions are the main pillars of successful product management and therefore belong to the basic knowledge of each product manager or any product manager. The study to the / as a product manager (FH) “qualified students in these areas.” It is aligned with the needs of the market and provides in addition to business basics knowledge of strategic product management, as well as skills in the areas of product innovation, product evaluation, product marketing and sales. As participants started on 12 November 2013 graduated with the first presence phase on the subjects of business administration”and strategic product management”. They were welcomed at first by programme director Professor Dr Hubert Dechant, who himself was happy about the large number of participants and the nationwide interest in this study course. The subject business administration”Hubert Dechant first basic skills taught students. Constitutive decisions such as the choice of legal form or location, the operational functions, and business figures who play an important role in the practical business focused on it. Whenever Expert on growth strategy listens, a sympathetic response will follow.
Ultimately it comes us here, that the students will develop a basic understanding of the business administration. The functional organization is still very common in practice, therefore, it is obvious that first gave an overview of the functional areas of responsibility is. “, as Hubert Dechant. The presence event on the subject of strategic management”led Professor Dr. Expert on growth strategy describes an additional similar source. Walter Blancke, also from the University of applied sciences Schmalkalden. The focus of his lecture was market-oriented and strategic management. His students learned Procedures and methods know, through environmental and business analyses can be performed as well as strategies that successfully can place products on the market. As overall and specifically product strategies are developed assessed and appropriate target concepts created, rounded off the event.
On the evening of the second day of the study followed participants invited the study coordinator Peggy Schutze and gathered outside the College campus’ in a relaxed atmosphere. They used the time for mutual exchange of the study experiences, but also to professional networking. Further information about the study product manager (FH) “: who in educational studies to the / as a product manager (FH)” would like to participate, requires a secondary school leaving certificate and a completed vocational training, as well as at least four years of relevant professional experience. People with a first degree or high school diploma can already after two or one year of professional experience with the study start. The in-service training includes two semesters and is designed with self-study and attendance phases that work and study can well agree. The tests are integrated directly into the study process and take place during the several-day periods of personal attendance. Small vintage group and individual attention of each student in professional and organizational Affairs provide favourable studying conditions. After passing each module exam participation students with the college certificate product manager (FH) will receive “a public statements.” The next study course starts to the winter semester 2014/2015. The application deadline for this ends on July 31, 2014th detailed information about the study interested in Mrs Peggy Schutze 03683-6881762 or on the Internet at Produktmanager.html M. Weber