Five years ago, brand shoes could sell 300 and up to $500. Before the economic crisis, consumers in love with shoes – driven by easy credit and a feeling of wealth newly discovered arising from the revaluation of the stock market and real estate – came to pay 800 and up to $1,200 for a pair of shoes. Since then, that to give this crisis and affected the income, consumers have to further streamline purchase, give preference to articles, products they really need. There will be more control on expenditure and will buy what is necessary. Failing banks with their lending policies and the trash troop in pro of impulsive consumers through credit cards, many companies will see that their products They will not demand as before and this given that the consumer has felt really negative effect on their purchases due to the current crisis. All this of course, has given way to a new style of shopping, to a new consumer behavior where your purchase will be very rational, rather than impulsive and where many companies must seek strategies markets ensuring purchases of their products. Hence, it doesn’t surprise us that say, that there is another attitude toward the purchase, the consumer wants to pay only for things you need, or truly extraordinary value products.
We go back to a simpler time, however the pendulum will stop at some intermediate point of the tour. We are a country that, throughout history, have always purchased more than needed. We are going to go back to a point in which buy back more of what they’re buying now. With regard to the abusive expenses pre-crisis times, this time no longer, at least not at the moment. By last, it indicates us Universia Knowledge Wharton, that to Leonard Lodish, Wharton Marketing Professor, Americans might have fame much appreciate material things, but their desire for consumption is not characteristic of them in comparison with any other human being. The French, he says, coined the term prestige, while the Japanese, and now the Chinese, boast explosive levels of post-industrial consumption.
Non-marketing professionals, says Lodish, who operated the trigger of consumerism. They simply react to a desire that comes from inside of people. It is very difficult to create an innate need. That is a consequence of the interaction between society, values and norms of the culture specifically, there will be new changes in consumer buying, they will have more mastery of their emotions, especially when they know that their incomes have been affected, and do not already have the support of banks in the form as open as before they collaborated with their credits.