Therefore, the businessman, is the product we offer, is also a complex grouping of satisfaction, of qualities and attributes. Who are the customers who buy this product? There are many customers. First his own employer, its officers, subordinates, coworkers, and of course the most important, their counterparts in business. And when we buy we do not mean a transaction in which half the money, but a compromise of affection, sympathy, emotional and intellectual intelligence, attitudes, behaviors between men and their fellows who for whatever reason and from one position or another are related. When we speak of "buy" we are speaking in the strictest sense figuratively, when we talk about customers of this product we also figuratively, actually all people who interact professionally with the business executive, who depend on it, or of which it depends, and their possible counterparts that interact professionally with this man. Interact with their qualities, personal attributes, their social skills, emotional intelligence, communication skills, with self-image, with its professional ethics and of course without them having a clear awareness of this, they are also interacting with their life goals, their sense of success and its projection to achieve that success. The classification then offer absolutely part of the interpretation of the theme we are doing from the general doctrinal concepts and marketing and adapting from our perspective to this product. In the doctrine of Marketing the product is classified as: – Generic Product: It is the essence itself, the product can be put on the table of business: steel, chocolate liquor, real estate.