Middle East Average

Farggi has begun an ambitious international expansion plan that includes the opening of 40 new gelato shop in the coming years. The Ensign, that is dedicated to quality ice cream and cakes of Haute patisserie, has set its goal in United Arab Emirates, Qatar, Saudi Arabia and Kuwait. For this reason, Farggi has signed a master franchise with Ibin Ajayan Trading Group, a holding company with headquarters in Qatar and a staff of more than 700 people, which currently focuses its activities on the import of cars. This group also has a brand of car rental, gas stations, and a real estate division at the time that exploits various maintenance and services companies. One of his last initiatives is the development of a restoration division, project which is part of the signed agreement with Farggi.El international expansion plan that has designed the flag aims to duplicate the ice cream almost 100 shops that currently compose the group, many of which will be located in the middle. To undertake this growth, framed in the Strategic Plan 2009-2013 of the company, the Group has recently acquired facilities of Unilever and Dachy, which become the logistics center of the franchise. The Farga’s group plans to focus making their products in the former plant of Frigo, acquired recently, so facilities in Sant Vincec Dachy dels Horts and those of the former factory of Montgat will be allocated to develop new activities, at the time becoming a logistics centre.

The ultimate goal of this process of centralization is that the Strategic Plan is developed with the maximum guarantees of success, for which is the extension of the catalogue and the momentum of the brand name Farggi planned, that highlights, in addition to by the manufacture of ice cream Superpremium, by offering cakes of Haute patisserie, which can be served accompanied by a delicious coffee. You can consult the guide of franchises to have greater repertoire of franchises in Spain. News, articles, interviews with franchises, new franchises, franchise Guide, all the news in the world of franchising can be found in directory of franchises.